First Night On Us Social Campaign

Today many are disconnected from the richness and diversity of their own country caused by the unrelenting pace of modern life. We launched the ‘First Night on Us’ initiative, led by hosts and centered on Airbnb offering to cover the cost of one night in selected towns and villages across the UK & France.

This unprecedented offer was the first of its kind by the brand allowing people to get out there and discover the kinds of hidden gems that don’t traditionally experience the benefits of mainstream tourism. Over a four-week period, social films & out of home shone a light on the selected destinations and invited prospective travelers to visit Airbnb at a specific time to secure a limited number of free nights.

Prod. Company: Radical Media London
Director/Photographer/Editor: Quentin van den Bossche

Social Films & Photography

Selected pieces that we used to promote the campaign online and out-of-home.