Corona Lime Ritual

Everyone knows a Corona tastes better with a lime, yet there are still people who drink theirs without one. So to reinforce Corona’s iconic Lime Ritual, we created a suite of films to ensure that no Corona should ever go without a slice of lime.

Above is the 60” anthem spot, followed by other themed specific spots for the global campaign: Surf, Float, Shadows & Bird Island.

Director: Quentin van den Bossche
Editors: Will Judge / Joe Walton / Quentin van den Bossche
Prod. Company: Radical Media
Agency: W+K Amsterdam