Local Tourism

Today many are disconnected from the richness and diversity of their own country caused by the unrelenting pace of modern life. We launched the ‘First Night on Us’ initiative, led by hosts and centered on Airbnb offering to cover the cost of one night in selected towns and villages across the UK & France.

This unprecedented offer was the first of its kind by the brand allowing people to discover the kinds of hidden gems that don’t traditionally experience the benefits of mainstream tourism. Over a four-week period, reactive social films & out of home shone a light on the selected destinations and invited prospective travellers to visit Airbnb at a specific time to secure a limited number of free nights.