As an in-house creative content lead at W+K Studios, I oversaw the development of social-first content ecosystems spanning snackable series, long-form YouTube formats, GIFs, and reactive social posts.

Working within a fast, multidisciplinary studio, we created playful, low-fi, high-velocity ideas designed to feel native to social platforms. Projects included a cat scratcher for KFC, a miniature toy-vehicle YouTube series for Anki, social-first branded content for Coca-Cola, product-led storytelling for Soylent, and a music video for Portugal. The Man that reached 10M+ views.

The work was recognised by The Webby Awards, D&AD (Pencil), Fast Company, Adweek, and Ads of the Week.